You build the venture with brand Design & webflow Dev Subscription for emerging consumer Startups

we craft its narrative

Let's create brands that resonate and websites that convert

Apofenia helps cool startups outshine the competition in the market with brand design & webflow subscriptions so they can raise the next round of funding

Iterative
process

through continuous refinement we'll set up your startup for growth step by step

1Subscribe
kick off your journey with an onboarding sprint and start making requests
2Request
Submit requests and we'll complete one at a time once your onboarding is finished
3Revise
We'll revise each aspect of your brand and website until they prove to be working
4Repeat
see your startup grow more different and unique with each request we clear

Our process guarantees your brand and web presence to stand out from the competition, with ongoing refinement until your startup becomes a leader in its niche

Service
overview

leverage our full-service approach, From Initial Audit to Implementation and Ongoing Maintenance

brand
design

brand strategy
Strategically position your startup to outshine the competition in the market
brand strategy
strategically position your startup to outshine the competition in the market
identity systems
Ensure consistent and recognizable branding assets as your startup scales
identity systems
ensure consistent and recognizable branding assets as your startup scales
marketing designs
Craft compelling materials that captivate and convert across all your marketing channels
marketing materials
craft compelling materials that captivate and convert across all your marketing channels

webflow
development

consulting
Analyze deeply and strategize to transform your website into a high-performing asset
consulting
analyze deeply and strategize to transform your website into a high-performing asset
ui & ux
boost user satisfaction and loyalty, ensuring memorable web experiences
ui & ux
boost user satisfaction and loyalty, ensuring memorable web experiences
webflow
build agile, responsive websites ready to evolve with your startup's growth
webflow
build agile, responsive websites ready to evolve with your startup's growth, using webflow
brand strategy
We benchmark your competition and study your audience to position your brand for success
marketing materials
craft compelling materials that captivate and convert across all your marketing channels
identity systems
We build robust brand guidelines for scalability (logo, symbol, color, typography etc)
identity systems
ensure consistent and recognizable branding assets as your startup scales
ux & ui
We'll tear apart your existing website and help you optimize it for better results
consulting
analyze deeply and strategize to transform your website into a high-performing asset
webflow
We develop sleek and responsive websites for any business challenge
webflow
build agile, responsive websites ready to evolve with your startup's growth, using webflow
nullLeverage our servicesnullsee full list of services
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Brand Design

Brand Strategy
Brand Audit
Competition Benchmarking
Audience Definition
Positioning Strategy
Lifestyle Proposition
Naming and Taglines

Identity Systems
Logotype Design
Symbol Design
Visual Language Guidelines
Color Palette
Premium Typography
Image Territory

Marketing designs
Ad Creatives
Banner Design
blog content
Flyer
Illustrations
Infographics
Newsletter
Packaging Design
Pitch Decks
Print Collateral
Report Design
Sales Collateral
Social Media Content
Webflow Development

Development
wireframe explorations
Landing Page a/b testings
Website Design
App UI (User Interface)
UX (User Experience) Audit
Web Development on Webflow

Website must-haves
Fast Loading Times
SEO fundamentals
Analytics Integration
Premium Stock Imagery

Website nice-to-haves
Sleek & Smooth Interactions
Newsletter Subscription
Search Functionality
chatbot integration
Personalized Tutorial

subscription
Benefits

Faster than contracting an agency, easier than hiring an in-house designer

agile board
add as many requests to the backlog as you need
fast turnaround
receive Daily updates and request deliveries in 2-3 days
team wide access
get your team involved to manage tasks together
smooth collab
find everything on your client portal: conversations, files, etc.
no contracts
have freedom to scale services to your needs, no compromise
no extra costs
feel calm, the price of your subscription will not change
premium quality
access incredible design quality without a hefty price tag
unlimited requests
request and revise all you have within your subscription
Claim this Benefitsnulllet's talk about it

Collected
Works

Our work boosts startups' Series A funding success through Top-Tier Brand design & Web development

Crafting top-tier design is our passion, but it's more rewarding to know it is adding value to the business

"Their A/B testing for our campaigns? A game-changer, flooded us with leads and gave our sales team exactly what they needed. Saw our investment pay off faster than we thought possible"
Eduardo Ibarra Senior Sales Manager HolaDoctor
we saw a quick ROI from designs for our Social Media and PaidAds
Eduardo Ibarra
Senior Sales Manager at HolaDoctor
"Digging into our brand with their differentiation strategy felt like uncovering a hidden treasure. Suddenly, all these growth opportunities just lit up right before us"
Benigno Alfaro Board Director Gled
opened my eyes into the possibilities beneath the surface for our business
Benigno Alfaro
Board Director at Gled
"I've been building for decades, and the way they dive deep into the details and back up every choice? Never seen anything like it. It’s like they’re solving problems we didn’t know we had"
Ogle Founder Shibuya
The argumentation behind decisions I haven’t seen before
Ogle
Founder at Shibuya

Frequent
questions

If you are unsure if Apofenia is right for your startup, here are the most common questions


what if I don't like the design?
not a problem!

we'll continue to revise the design until it proves to be working

how many designs do I get?
it depends on how many requests you have and how big they are

we share updates daily so we move through requests pretty quickly, if you keep your backlog updated and give feedback quickly, we should be able to get a lot done each month

why not just hire full-time personnel?
good question!

initially, hiring a full-time senior designer or developer costs at least $80,000 annually, plus benefits, and they're hard to find, also you might not have continuous work, leading to paying for idle time

our monthly plan allows you to pause and resume your subscription, ensuring you pay only when there's work for the designer or develper

who would I be working with?
Apofenia is a two-person studio, meaning you'll work directly with Mon or Alddo

with over 13 years of experience serving agencies, non-profits, and startup companies, we sometimes tap into our trusted network of designers and developers for specific tasks

however, Mon or Alddo will always be your primary contact

how exactly would we communicate?
we will set up a personalized account for you on our premium client portal, allowing you to track your project, upload files, give feedback on the work, add team members, and communicate with us—all from one platform

we aim to respond within the same business day, but please allow up to 24 hours due to workload and time difference

for saes inquiries, you can also DM us on Behance, LinkedIn, X (Twitter), or send an email to: apofeniastudio (at) gmail (dot) com

how does the pause feature work?
we recognize you might not need a full month of design or development work, maybe just one or two requests, that's why pausing your subscription can be beneficial

our billing cycles cover 31 days, If you sign up, use the service for 21 days, and then pause, your billing stops, leaving you with 10 days of service to use whenever you like

do you offer any discounts?
absolutely!

we stand with founders building a better world, that’s why we offer discounts for innovators working in the areas we're most passionate about:
— Public Goods
— Regenerative Finance (ReFi)
— Music or Art
— Non-Profits
— Startup Societies
— Self-Sovereignty
— Privacy
— Longevity

book a call to talk about your project

why is everything written in lowercase?
glad you ask!

it's just how Otl Aicher, Max Bill & Dieter Rams would have wanted, the modernist way

also, lowercase text evokes a human touch, as if typed by someone in front of a computer

do you offer any discounts?
absolutely!

we stand with founders building a better world, that’s why we offer discounts for innovators working in the areas we're most passionate about

60% off for projects in:
Public Goods
Regenerative Finance (ReFi)
Music or Art

40% off for projects in:
Non-Profits
Startup Societies
Self-Sovereignty

20% off for projects in:
Privacy
Longevity
Bio-Tech

10% off for payments in:
BTC (Bitcoin)
ETH (Ethereum)
selected stablecoins (USDT, USDC, DAI)

please note discounts cannot be combined

why not just hire full-time personnel?
good question!

initially, hiring a full-time senior designer or developer costs at least $60,000 annually, plus benefits, and they're hard to find, also you might not have continuous work, leading to paying for idle time

our monthly plan allows you to pause and resume your subscription, ensuring you pay only when there's work for the designer or develper

how many designs do I get?
it depends on how many requests you have and how big they are

we share updates daily so we move through requests pretty quickly, if you keep your backlog updated and give feedback quickly, we should be able to get a lot done each month

what if I don't like the design?
not a problem!

we'll continue to revise the design until you're 100% satisfied

is there a limit to how many requests I get?
not at all!

you can add unlimited requests to your backlog and update priorities order anytime

we'll work through them one by one until completed (or two at a time with design & development plan)

It's beneficial to keep us continuously busy with requests.

how fast will I receive my designs?
ASAP

typically, designs are completed within two days, more complex requests may take longer

one way or another, we give daily updates on any task

who would I be working with?
Apofenia is a two-person studio, meaning you'll work directly with Mon or Alddo

with over 13 years of experience serving agencies, non-profits, and SaaS companies in the USA, we sometimes tap into our trusted network of designers and developers for specific tasks

however, Mon or Alddo will always be your primary contact

how many projects do you handle at a time?
we limit ourselves to 4 clients to ensure high quality and dedicated attention for each client

how does the pause feature work?
we recognize you might not need a full month of design or development work, maybe just one or two requests, that's why pausing your subscription can be beneficial

our billing cycles cover 31 days, If you sign up, use the service for 21 days, and then pause, your billing stops, leaving you with 10 days of service to use whenever you like

what is your tech stack?
for design work:
Illustrator
Photoshop
InDesign
Figma

for development work:
webflow
GSAP

for project management:
Trello
Loom
Stripe

what design services do you not cover?
here is a short list of what we don't cover:
✘ advanced 3D modeling or rendering
✘ advanced animation or motion graphics
✘ advanced video editing

however, the list of what we cover is larger:
✔ Ad Creatives
✔ App Design
✔ Banner Design
✔ Blog Graphics
✔ Book Covers
✔ Branding
✔ Brand Design
✔ Brand Guides
✔ Business cards
✔ Design Systems
✔ E-Mail
✔ Flyer
✔ HTML email signatures
✔ Illustrations
✔ Infographics
✔ Interface Design
✔ Landing Pages
✔ Mobile apps
✔ Newsletter
✔ Marketing Collateral
✔ Packaging Design
✔ Presentations
✔ Print Collateral
✔ Product Design
✔ Report design
✔Sales Collateral
✔ Slide Decks
✔ Social Ads
✔ Social Media Content
✔ Symbols
✔ Thumbnails
✔ UI / UX Design
✔ Web Design
✔webflow

is a call required before starting?
that's usually the best approach

upon subscribing, we'll hold an onboarding call to grasp your business and design requirements

we'll introduce the design process, help upload your brand assets and grant access to your dashboard for immediate briefing initiation

how exactly would we communicate?
we will set up a personalized Basecamp workspace for you, allowing you to track your project, upload files, add team members, and communicate with us—all from one platform

we aim to respond within the same business day, but please allow up to 24 hours due to workload and time difference

for quick inquiries, you can also DM us on Behance, LinkedIn, Instagram, X (Twitter), or send an email to: apofeniastudio (at) gmail (dot) com

is Apofenia Studio an agency?
Apofenia isn't an agency in the traditional sense, we're a compact, primarily remote studio that doesn't outsource our work

our approach focuses on maintaining a tight-knit relationship with our clients, collaborating with them as partners

can I pay with cryptocurrency?

yes!

we offer a 10% discount for payments made in BTC (Bitcoin), ETH (Ethereum), or selected stablecoins

please schedule a call with us to arrange the payment channel

why is everything written in lowercase?
it's just how Otl Aicher & Dieter Rams would have wanted, the modernist way

also, lowercase text evokes a human touch, as if typed by someone in front of a computer

Straight forward
pricing

adjust, scale, or cancel your subscription at any time to fit your needs

2 spots available

brand
‍Design

ideal for founders needing design work to attract investors and customers

3,300  /usd


brand strategy
— brand audit
— competition benchmarking
— audience definition
— positioning strategy
— lifestyle proposition
— naming and taglines


identity systems
— logotype design
— symbol design
— visual language guidelines
— color palette
— premium typography
— image territory


marketing designs
— ad creatives
— banner design
— blog content
— flyer
— illustrations
— infographics
— newsletter
— packaging design
— pitch decks
— print collateral
— report design
— sales collateral
— social media content


perks that matter

— 1 request at a time
— 90+ mins planning call
— Average 48 hour delivery
— Unlimited brands
— Unlimited requests & revisions
— Client portal for all your team
— Pause or cancel anytime

3 spots available

webflow
Development

ideal for teams seeking to get more customers with premier websites

2,200 /usd


development
— wireframe explorations
— Landing Page a/b testings
— website design
— app ui (user interface)
— ux (user experience) audit
— web development on webflow


web must-haves
— fast loading times
— seo fundamentals
— analytics integration
— premium stock imagery


web nice-to-haves
— sleek & smooth interactions
— newsletter subscription
— search functionality
— chatbot integration
— personalized tutorial


perks that matter
— 1 request at a time
— 90+ mins planning call
— Average 48 hour delivery
— Unlimited brands
— Unlimited requests & revisions
— Client portal for all your team
— Pause or cancel anytime

3 spots available

Design &
Development

ideal for startups aiming to accelerate growth and market presence

4,900 /usd


2 requests at a time
2 Simultaneous requests of Design or Development


design
— Unlimited brand strategy
— Unlimited identity systems
— Unlimited marketing designs


development
— Unlimited development
— Unlimited must-haves
— Unlimited nice-to-haves


perks that matter
2 requests at a time
— 90+ mins planning call
— Average 48 hour delivery
— Unlimited brands
— Unlimited requests & revisions
— Client portal for all your team
— Pause or cancel anytime

Get a 3 day trial for $10

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Equatorial Coordinate Star Chart
Equatorial Coordinate Star Chart

about
us

the human brain has a built-in ability for pattern recognition, and it is so sharp that it can see patterns even in random data

consider constellations, the stars are randomly placed in the sky yet they have become meaningful patterns for humans

this is a phenomenon known as Apofenia

here in the studio we use it to generate new ideas and find out out novel paths for problem solving

by tapping into this natural insight, we craft compelling brand stories that reflect and enhance your unique business vision
09
years
in business
52+
brands
designed
48+
websites
developed
07
feautres
in editorial media
nullstart the journeynullmeet the founders
nullnull
Mon de León strategic digital marketer
Mon de León
Strategic Digital Marketer
I've had the joy of diving into digital storytelling, content creation, and community building, nurturing brands to find and amplify their voices in the digital realm

Each project has been a step alongside visionaries eager to carve out their niche online, it's been a testament to what we can achieve with the right strategy. My path through marketing has been rich with collaboration, social listening, and lead generation, proving the power of connecting with audiences authentically

let's explore how we can collaborate to make your vision a reality
Alddo Fernández semiotics Designer, Developer, Marketer
Alddo Fernández
Semiotics Designer, Marketer & Dev
Clarity and simplicity are not just design principles to me; they are what I live by. It’s all about making real connections and creating work that matters

My journey has taken me through the heart of innovation, I'm currently working with projects in Public Goods, Startup Societies, Web3, ReFi, ZK, AI and other technologies, all aiming to empower the individual. That sense of self-ownership, of really taking charge of our lives through technology, that's the drive

let’s talk, I’m all about diving deep and making things happen